I went online to multiple sites to remove my records and what I see is that these sites are a game of whack-a-mole. Repeatedly I found myself going to the broker's site and it was the same site for 'different' broker's listed in your list of where my data is. I got, from supposedly different broker sites, the same boilerplate email confirmation. Five different sites sent me the same format email. lI'll be interested to see if these same sites do not show up again in the next scan.
On yellowpages I get this:
Your browser has been opted out of sharing your site visit information with third parties for the purposes of remarketing.
The functionality of this button relies on browser cookies to store your opt-out preferences. If you subsequently clear or delete your browser’s cookies, you will have to click this button again to update your preferences.
So basically they are saying that they have a way of making this opt out not work.
I just don't see much value in what McAfee is selling here. These people have too many ways to keep selling your data even if you manage to 'opt out'.